
Blink, ah, the review's over. No, seriously, there's more to say about this fun, well written, and insightful book than can fit in the blink of an eye. I found it to be another one of those books I want to last for awhile, but it was just too captivating to put down. Gladwell uses great anecdotes and enticing studies, from food and drink taste tests to military strategy games, to illustrate the powerful influence that our unconscious minds have on our decisions.
Blink is billed as pushing to get us to think less and act more on instinct, which seems to run contrary to what this world needs at this point in time. In fact, I found a book by the title of "Think: Why Crucial Decisions Can't Be Made in the Blink of an Eye" on the shelf very near Blink. "Think" appears to be a book written as a negative response to Gladwell's idea that decisions should often be made in the blink of an eye.
I would have tended to agree with that response before reading Blink. As a self-help junkie who knows through experience that the more valid information a person has the more likely the person is to act on making change, at first glance, it seemed a stretch to believe that more information and analysis could be trouble. But, Gladwell makes a well reasoned point about how in many, but not all situations, thinking too much and using too much information gets in the way of our making the best decisions. And, fortunately, he was also careful to balance out his discussion with more than a mere mention of how our snap decisions can often be very bad due to what lies in our unconscious minds.
What you'll get from this entertaining read beyond a little fun is an understanding of how training and mastery through experience benefits us. Gladwell doesn't promote that we should run out and make more snap decisions on everything in our lives, but rather he tells us that when we have a broad range of experiences in a particular area we end up with the ability to make strong, accurate, and quick intuitive decisions. And, on the other hand, the book acknowledges that when we have shallow prior knowledge and experiences in an area, we are often handicapped by our biases. That's the gotchya.
Although Gladwell leaves it up to us to discover what this all means in our own lives, I relate it to my experiences in the Martial Arts. Everyone who sticks with a martial art for awhile learns that disciplined training leads to quicker, cooler, and defter responses. There’s another more subtle point reflected in Blink and that can be learned through martial arts. That is that when you are well trained in situations that require quick responses, you know that it's better to avoid those kinds of situations when possible so that they have no chance of escalating and leading to disaster. Blink reinforces these tenets and inspires us to become experts in whatever arenas we choose in life so that we can use our expertise wisely and to our benefit.
I rate Blink a Four Star Experience:





